Indiana University, Kelley School of Business
Loading the current phase, the actions taken and what is next.
If the school raises recognition, use the reply titled 'If they ask for recognition criteria'.
From: Cyrille Minso · Subject: A fifth-Palme review for consideration
Attach: nothing. Offer the criteria; do not invent current deadlines, selection or committee decisions.
Answer any specific question first, then use the matching reply below. These are replies to engagement, not additional unsolicited opening emails. Use the name of the person who actually replied and retain the existing contact route.
Owner: Cyrille Minso. Free examples: approved, with no conditions.
Upgrade outlook: 80-100%, corporate estimate for this school. He wrote: "regarding the preselection, it is more a % of chance to be upgraded".
Does payment determine the level? The level of Palmes is determined independently by the International Scientific Committee based on academic and international recognition criteria; the membership fee is simply calculated afterwards according to the level of Palmes awarded.
Eduniversal's licensing price list, sent by Cyrille on October 5, 2026: For a school holding 4 Palmes, Silver is EUR 5,990 per year and Gold is EUR 9,990 per year, excluding taxes, over a three-year license. Platinum is EUR 9,990 per year plus a program promotion pack. All three tiers include the certification widget. Platinum promotion packs: up to 5 programs EUR 13,345; up to 10 EUR 23,290; unlimited EUR 59,800. The pack billing period is not specified; use the formal quotation for that detail.
NYMM's guidance to sellers, membership plan: share only exceptionally, when really required. Do not attach it to routine first messages or free-example notes.
NYMM's guidance to sellers, recognition conversation: If the school raises recognition, use the reply titled 'If they ask for recognition criteria', with the fee and independent decision stated clearly. Keep the recognition text in reserve. Do not describe the school as formally preselected on the basis of this estimate. Keep the estimate in seller guidance; do not present it as an awarded or guaranteed level. The prepared recognition text states a one-time EUR 2,990 priority evaluation fee, separately from membership. That fee is not listed in the licensing price list supplied here.
This is a first approach. No earlier exchange with Kelley is on file. The dean on your list, Prof. Ash Soni, is no longer dean. Patrick E. Hopkins succeeded him on March 17, 2025. He writes that he arrived at the school in August 1995, and the school's administration page lists him as Dean, with no interim or acting label.
AI is a subject the school puts forward. The dean's blog post of September 3, 2025 reports that over the summer Kelley designed and launched a generative AI course, available to all students, faculty and staff across IU's nine campuses, and that the course had auto-enrolled over 96,000 students. The school's own pages show “#1 Online MBA program” for Kelley Direct, “#21 Overall U.S. News & World Report 2026” on the Full-Time +Flex MBA rankings page, and AACSB accreditation. Your priority list shows Kelley at 4 Palmes. We found no mention of Eduniversal or Palmes in the school pages collected on September 17, 2026, and no public statement on paid evaluations or paid rankings. The absence of Palmes from the collected pages does not establish disinterest. The corporate figure is an estimate, not a formal preselection. The recognition message offers the criteria and review steps and does not say the school is preselected. The first email with the free AI examples touches a subject the dean writes about, generative AI. What he writes on AI is about teaching it, not about what assistants say about the school, so the message keeps the two apart.
One thing is particular to this school. Kelley designed a generative AI course that is available across IU's nine campuses. Nothing published says how they will read it.
Write to the dean. Copy no one. We found no named head of accreditation, recruitment or international affairs in the pages collected on September 17, 2026, and nothing in those pages that ties the marketing office to rankings or outside ratings. Let the school pass it on.
This is our reading, not a published fact. Who approves a purchase of this kind is not published. He heads the school, so he is the person to convince. We found no associate or vice dean for international affairs on the administration page collected on September 17, 2026. He wrote on March 19, 2026 that he had landed home three weeks earlier from the Dean's Tour of Asia, and that the Global Dean's Council gathered in Seoul for its 12th annual meeting.
This matters after the school agrees to discuss a separate paid service. Do not raise it. IU's supplier pages say: “If you are working with IU for the first time, you must register and join our supplier network.” They also say: “Suppliers are requested by departments and invited to complete the registration process by SDM, the Supplier Data Management team.” Our reading: the request starts with an IU department, not with the supplier. Who at Kelley holds the budget for a purchase of this kind is not published.
Free AI examples first. These instructions apply to message 1 under What to send, its note and its timing. Send that first email only. If the school raises recognition, use the reply titled 'If they ask for recognition criteria'.
Free AI examples first. These instructions apply to message 1 under What to send, its note and its timing. Send that first email only. If the school raises recognition, use the reply titled 'If they ask for recognition criteria'.
Free AI examples first. These instructions apply to message 1 under What to send, its note and its timing. Send that first email only. If the school raises recognition, use the reply titled 'If they ask for recognition criteria'.
Subject: What two AI assistants answered about MBA programs
Attach: the short note with the examples (item 3) · When: once the sender checks are complete, with the short note attached, and only in a window marked Good in the dates table. The first two: now to October 8, and October 12 to November 21. If the sender checks are not complete by November 21, send from November 30. A free-example message sent after October 18, 2026 needs the questions asked again first. Never send without the short note.
When: no sooner than four weeks after the free-example message, and not on the dates marked Avoid in the dates table: October 9 to 11, November 22 to 29, December 14 to January 10, 2027, January 18, 2027, March 14 to 21, 2027, and May 3 to 7, 2027. Send it only in a window marked Good in the dates table. If four weeks runs past December 11, hold it until classes resume on January 11, 2027. Four weeks is our advice, not a published reply time.
After this: If there is no reply to the follow-up, stop. Do not write to anyone else at the school.
4. One page for the dean. Only after the first conversation, and only if the contact agrees. Never with the free-example message or the follow-up.Prepared · sender checksOpen
| Person | Part in the decision | What to know | Contact so far |
|---|---|---|---|
| Patrick E. HopkinsDean since March 17, 2025; James R. Hodge Chair of Excellence; Professor of Accounting | Our reading: the person to convince. The free-example message goes to him. Who approves a purchase is not published. | At the school since August 1995. In the interview of October 29, 2025 he says that employing graduates has “got to be front and center for us”. Of taking the deanship he says that people he trusted built a case. A question to be ready for, in our judgment: we teach this, so what does an outside reading add? | No contact on file |
| Will GeogheganAssociate Dean for Strategy; Clinical Professor, Schuyler F. Otteson Distinguished Fellow for Strategic Leadership | Not yet involved. | His title names strategy. Nothing published ties him to rankings or outside evaluations. Do not write to him unless the school points to him. | No contact on file |
| Sonja O. RegoExecutive Associate Dean for Faculty and Academic Affairs; Professor of Accounting, KPMG Professor | Not yet involved. | We found no named head of accreditation in the pages collected. Her title covers faculty and academic affairs. Whether accreditation sits with her is not published. A professor of accounting, like the dean. | No contact on file |
| Sarah WangerAssistant Dean for Graduate Education and School-wide Initiatives | Not yet involved. | Her title names graduate education. Whether the MBA programs in the examples report to her is not published. The administration page also lists Sreeni Kamma, Associate Dean for Academics, Bloomington. | No contact on file |
| Josh PerryExecutive Vice Dean, Bloomington; Conrad Prebys Professor, as listed on the administration page | Not yet involved. | The dean's letter of January 30, 2026 says he represented Kelley in Washington, D.C. while the dean's own tour went to other cities. That letter calls him Executive Associate Dean. Confirm the title before you use it in a message. | No contact on file |
| Jessica AlbrightMarketing Leader, Office of Marketing and Communications | Not yet involved. Not copied on any message. | The closest named marketing and communications contact we found on the school's Find People page, collected on September 17, 2026. We did not find her seniority or reporting line there, and nothing there ties her to rankings or outside ratings. Do not write to her unless the school points to her. | No contact on file |
| Ash SoniFormer dean. The name on your list | None now. | The school's announcement says he was concluding a two-year tenure as dean and would return to the faculty after a sabbatical leave. The current dean calls him “a particularly important mentor and friend” in his blog post of March 24, 2025. | No contact on file |
- EduniversalCyrille Minso
- Write to · no contact yetPatrick E. HopkinsDean
- Pays · after the school agrees to discuss a separate paid serviceIU purchasingSupplier request from an IU department first.
- Not yet involvedWill GeogheganAssociate Dean for Strategy
- Not yet involvedSonja O. RegoExecutive Associate Dean for Faculty and Academic Affairs
- Not yet involvedSarah WangerAssistant Dean for Graduate Education and School-wide Initiatives
- Not yet involved · not copiedJessica AlbrightMarketing Leader, Office of Marketing and Communications
Introductions. No one in your network has yet been matched to Dean Hopkins. Of taking the deanship he says that people he trusted built a case. Nothing published says so. Share the deans of your member schools, and each will be checked against what is published about his career. One place to start: McCombs, where he earned his Ph.D. and whose alumni news profiled him on August 4, 2026. His boards and co-authors were not in the pages collected on September 17, 2026, and would be looked up for that check. Any match appears on this map. Keep members of your committee out of the sales conversation.
Free AI examples first. These instructions apply to message 1 under What to send, its note and its timing. Send that first email only. If the school raises recognition, use the reply titled 'If they ask for recognition criteria'.
What this route is. The examples are free and complete on their own, and the free-example message asks for nothing. The purchasing steps below apply after the school agrees to discuss a separate paid service. Any later conversation about a paid service is a separate matter, opened using the confirmed terms below. See “What we need from you” below. This page takes out ways an approach can fail. It does not promise a yes.
A first reply, if one comes
The free-example message asks for nothing. No reply time is published and none can be promised. The dean may answer or pass the message on. Nothing published says who would answer. Our advice is to wait four full weeks before the single follow-up. If there is no reply to the follow-up, stop. Do not write to anyone else at the school.
One question, if the school replies
With whoever answers. Ask one thing: who at Kelley would use this. One question per message. Do not make budget, purchasing or supplier registration a condition of receiving the free examples. Those come up after the school agrees to discuss a separate paid service.
The one-page brief, only after the first conversation and only if the contact agrees
Never with the free-example message or the follow-up. It describes the examples already sent and does not propose more. It asks one question: who at Kelley should be the contact for this.
Supplier request at Indiana University, after the school agrees to discuss a separate paid service
IU's supplier pages say: “Suppliers are requested by departments and invited to complete the registration process by SDM, the Supplier Data Management team.” Another IU purchasing page says: “Submit a Non-Catalog Order (Purchase Order) supplier request form to request they be invited to register. Purchasing will review your request.” The pages collected on September 17, 2026 do not say how long this takes or what the request commits the department to. IU's competition policy says: “Single transactions under $50,000 need not be competitively bid.” It also says that “transactions exceeding $50,000 must be competitively bid by Procurement Services staff”, except as its sole-source policy provides. These rules are for your own reading. Do not quote them to the school and do not shape a price around them. Whether Eduniversal is already registered with IU is Eduniversal's to confirm. See “What we need from you” below.
If the school asks what comes next
Nothing here can be promised or hurried. IU's fiscal year 2027 budget took effect July 1, 2026. That is the university's budget. When Kelley sets its own requests is not published. If the school asks what comes next, ask the person who replied when the school's own requests are set.
Order form and invoice
No price has been quoted to Kelley. Only if the school itself asks for one, have ready a quotation in the format the school asks for, a one-page scope, your own published criteria and the tax details.
| Dates | Why | |
|---|---|---|
| Where the dates come from | The IU Bloomington Official Academic Calendar for fall 2026 and spring 2027. The Evening MBA and the Physician MBA meet in person in Indianapolis, and Kelley Direct is online. Those programs may follow different dates. Their calendars were not in the pages collected on September 17, 2026. | |
| Now to October 8 | Good | In session. Fall break begins after the last class on Thursday, October 8. A moment for the free-example message, only once the sender checks are complete. A first email sent after October 18, 2026 needs the questions asked again first. |
| October 9 to 11 | Avoid | Fall break. No classes. |
| October 12 to November 21 | Good | In session. Classes resume Monday, October 12 and run through Saturday, November 21. For the free-example message, once the sender checks are complete. A first email sent after October 18, 2026 needs the questions asked again first. |
| November 16 to 20 | Your convention in Biarritz, on your own calendar. A teaching week on the IU Bloomington calendar. Do not mention the convention in the free-example message or the follow-up. Any invitation is sent by Eduniversal separately, using the confirmed terms below. | |
| November 22 to 29 | Avoid | Thanksgiving break. No classes. Classes resume Monday, November 30. |
| November 30 to December 11 | Good | In session. Final exams begin December 14. For the free-example message if the drafts were not released by November 21, for the single follow-up, or for the one question if there has been a reply. A first email sent after October 18, 2026 needs the questions asked again first. |
| December 14 to January 10, 2027 | Avoid | Final exams December 14 to 18. The spring term begins Monday, January 11. |
| January 11 to 17, 2027 | Good | Spring term in session. For the free-example message if it has not yet gone, or for the single follow-up. A first email sent after October 18, 2026 needs the questions asked again first. |
| January 18, 2027 | Avoid | Martin Luther King Jr. Day. No classes. |
| January 19 to March 12, 2027 | Good | Spring term in session. For the free-example message if it has not yet gone, or for the single follow-up. A first email sent after October 18, 2026 needs the questions asked again first. |
| March 14 to 21, 2027 | Avoid | Spring break. No classes. Classes run through Saturday, March 13 and resume Monday, March 22. |
| March 22 to April 30, 2027 | Good | In session. The dean's March 2026 blog post asked alumni to mark April 22 for IU Day. The 2027 date was not in the pages collected. |
| May 3 to 7, 2027 | Avoid | Final exams. The spring term ends Friday, May 7. |
| After May 7, 2027 | The summer and fall 2027 calendars were not in the pages collected on September 17, 2026, so no window is marked. | |
| Fiscal year | The trustees approved IU's fiscal year 2027 budget at their June 12 business meeting, and it took effect July 1. That is the university's budget. When Kelley sets its own requests is not published. |
Free AI examples first. These instructions apply to message 1 under What to send, its note and its timing. Send that first email only. If the school raises recognition, use the reply titled 'If they ask for recognition criteria'.
These are questions to be ready for. None is a quotation from the school.
| Item | Why it matters here |
|---|---|
| The signer's title and contact details, and your confirmation that the signer writes as Eduniversal | The free-example message opens with who is writing and is signed with the signer's full name, then Eduniversal. The dean must be able to see who is writing and how to reply. |
| Your own description of any paid service, and your published criteria | The recognition text held in reserve offers criteria and states the evaluation fee. Use the commercial answers on this page; request written scope or criteria only for details not supplied here. No rating criteria are attached to the free-example note. |
| Kelley's current level in your own records, and how long it has held it | This page shows 4 Palmes, taken from your priority list. We found no mention of Palmes in the school pages collected on September 17, 2026. |
| Whether Kelley is on your committee's current list, in your own words | So that the seller does not guess if the school asks about its standing. This page makes no statement about what your committee has decided or will decide. |
| Confirmation of your 2026 convention dates and place | This page uses November 16 to 20 in Biarritz, from your calendar. Sellers do not mention the convention in the free-example message or the follow-up. |
| Whether a dean may be invited to your convention, who sends the invitation, and whether it costs the school anything | Sellers do not invite. Any invitation is yours to send, separately, using the confirmed terms below. |
| Any earlier contact with Kelley in your records, including with Prof. Ash Soni | This page says no earlier exchange is on file. A past exchange, or a past refusal, changes how the free-example message is read. |
| Whether Eduniversal is already registered as a supplier with Indiana University | We have no record either way. It matters after the school agrees to discuss a separate paid service. |
| Field | Value |
|---|---|
| Level today | 4 Palmes (from your priority list) |
| Upgrade outlook | 80-100% (corporate estimate; not a formal preselection; no guarantee) |
| Owner at Eduniversal | Cyrille Minso |
| Write to | Patrick E. Hopkins, Dean. No one copied |
| Decides | Patrick E. Hopkins, Dean (your list: Prof. Ash Soni; who approves a purchase is not published) |
| Route | The dean first. An IU supplier request after the school agrees to discuss a separate paid service |
| Quoted so far | Nothing has been quoted to Kelley. |
| Status | Prepared, nothing sent |